Privacy Policy
How we collect, use and protect information you share with us through this website and our enquiry process.
Who we are
Amworth Business Lending is the data controller for information you submit through this website. Company registration and ICO details will be confirmed here once provided.
Information we collect
- Business information you share on an enquiry (name, sector, turnover range, requirement)
- Personal contact details (name, role, email, telephone)
- Consent selections you record on the enquiry form
- Basic technical information from your browser
Lawful bases
- Legitimate interests — responding to a business finance enquiry submitted to us and administering our introduction service.
- Consent — optional marketing communications, and non-essential cookies. You can withdraw consent at any time.
- Legal obligation — where we must retain records to meet legal or regulatory requirements.
How we use it
We use your information to respond to your enquiry, discuss possible finance routes and, with your permission, introduce you to relevant providers. Marketing communications are only sent where you have opted in separately.
How long we keep it
We keep enquiry information only for as long as needed for the purpose it was provided, and to meet our legal and regulatory record-keeping obligations. Where information is no longer needed, it is securely deleted. Our detailed retention schedule is available on request using the contact details below.
Sharing with finance providers
Where you submit an enquiry, relevant enquiry information may be shared with commercial finance providers or intermediaries that we consider may be able to assist. Each provider acts as an independent data controller for the information it receives and will handle that information under its own privacy notice. We do not sell personal data, and we do not share enquiry information for unrelated purposes.
Service providers
We use trusted suppliers to operate this website, host it, and deliver enquiry emails. They process information on our instructions only, under written terms.
Your rights
You have rights under UK data protection law, including access, correction, deletion and objection, restriction, portability and withdrawal of consent. To exercise a right please contact us using the details below. We will respond within one month.
Automated decision-making
We do not make automated decisions about you. Any assessment of an application is carried out independently by the relevant finance provider.
Contact
For any privacy question or data rights request, contact us by email at support@businesslending.uk or by telephone on 07544 314397. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk).